Google Search Console vs Google Analytics: What’s the Difference
If you are related to the web industry, then you are familiar with search consoles and analytics. Both are amazing tools for understanding website performance. If you have a website, then you surely know about them. Some people take similar approaches to them but they have different purposes and different perspectives. Here we have discussed in detail how search consoles and analytics differ from each other.
Let’s first understand what Google Search Console is and what its specific purposes are.
What Exactly is the Google Search Console?
You may have heard that “you should always submit your website to the search console to be visible to Google.” That is true; you need to submit that. In the past, it was known as a “webmaster tool,” now renamed “Google Search Console.” Every search engine has its webmaster, like Bing, Yahoo, and Baidu, which are popular. It helps search engines identify websites and their performance.
Google Search Console gives a detailed insight into your website and analyzes the health of the website, like indexing, crawling mobile optimization, or security issues.
Features of Search Console
- Monitor website performance – clicks, impressions, CTR, and average positions
- Helps to find out indexing errors
- Sitemap submission
- Tracks links
- Know about specific queries related to your website
Understand What is Google Analytics
As you know from the name itself, it is an analytics tool that helps in analyzing website traffic and shows where it comes from and from what sources. It shows all the traffic of your website, like organic, social, paid, or direct traffic. It is a completely free analytics tool that helps website owners understand their website’s progress.
Features of Google Analytics
- Get Custom Reports
- Help audience monitoring
- Real-time reporting
- Acquisition reports
- Monitoring reports
After understanding in brief about search consoles and analytics, let’s discuss the comparison between the two and why marketers use both of them.
How These Two Differ From Each One
Both are wonderful tools for website owners and marketers to analyze how their website performs and what they can do to improve them.
Search Console Helps You to Analyze Your SEO Efforts
To analyze your SEO performance, the search console helps you to find out your ranking on search engine factors like what kind of queries are coming to your website, and which pages are getting more impressions and clicks.
It helps to solve the crawling and indexing issues and submit the sitemap that is most essential to part of any website. It also helps to see what kind of queries are coming from Google. It also helps to know about the internal errors in your website and how to fix them.
Google Analytics Help You to Get to Know Your Visitors Better
From the marketing perspective search analytics gives full insight into website traffic and generates various kinds of reports.
Where the search console shows you the organic traffic overview, the analytics gives all the detail about the traffic and their behavior.
Here you can monitor audiences, and demographics, and also can get to know
about their interest and what kind of platforms they are using.
Analytics not only shows you the overview of the traffic but also shows you the conversions, revenue, and all the data that shows how much your marketing is performing and what is the return on investment of the efforts.
Wrap It Up
Both are excellent tools that provide different insights and help you better understand your website and audience. Don’t be confused between the two and use both of them to get full visibility of your website. it will help you to find out the errors and make your website more SEO friendly and to improve the ranking of the website.
From analytics, you will know the bounce rate and can find out the source of the traffic, and can fix the errors. from the search console, you can see the error in the crawling of the website and can fix them to increase the traffic. Both are free tools from Google and you can use them for free to get full information about your website and its performance.