How To Use Email Marketing To Drive Sales?
If you are a website owner or internet entrepreneur and want to grab more sales and leads, then you should try email marketing to grab more business. Most business owners don’t prioritize building their email list and totally depend on SEO or social media to grab traffic.
In this smartphone age, emails are a very effective and successful marketing strategy. An effective email marketing strategy gives better ROI than other digital marketing tactics. In this competitive market, it is very important to build a target email list that brings results over time.
Let’s discuss in detail, what exactly email marketing is and how it works.
What is Email Marketing?
Email marketing is a strategy that uses email to send a message to a large group of people at once. It is a great way to build long-lasting relationships with your audience and generate quality leads & sales. The goal of email marketing is to encourage customers to take a specific action, such as buying a product or service.
Why is Email Marketing so Effective?
Let’s know with facts and data how email marketing is effective.
- Now every online user has an email account.
- Around 4.26 billion people have email worldwide.
- Easy access to the internet makes us comfortable checking emails daily.
- Smartphone users open their emails daily.
About 93% of online users have a Gmail account. About 92% of all people check their email at least once a day. About 50% of people check their email at least once a week. Also, the numbers are increasing day by day. You can’t ignore the importance of email marketing in your online marketing strategy.
What Should You Care About While Creating an Email Marketing Campaign?
- Don’t do spamming – don’t send spam or irrelevant emails.
- Make an active & engaging email list – a strong email subscriber list is the most important factor in email marketing.
- Always do A/B testing – this will help you identify the most effective email campaigns.
- Understand market segment – you can build a strong relationship with your customers by understanding them better.
What Do You Need to Run a Successful Email Marketing Campaign?
- A Targeted Email List
- Email Marketing Software
- A Content Marketing Strategy
After all, you need to be consistent and have a clear strategy to achieve success in email marketing. Let’s know in detail. We will guide you on how to build a targeted email, what tools will help you build it, and what content strategy you should use.
How to Build an Email List from Scratch?
First of all, you need to work on building an active email list that will bring you results. Most website owners make this mistake, they don’t filter their email list and randomly send emails without any proper strategy.
Here Are a Few Tips to Collect the Active Email List
- Add a signup form on your website
- Use social media to get email subscribers
- You can use Pop-ups and slide-ins to get subscribers
- You can offer promo codes and discounts to your subscribers to build an email list.
- Grab email from Facebook ads.
- Get the benefit of LinkedIn to fetch targeted emails.
Those are your real audience who are interested in your product and service and are ready to buy from you. They are the right audience and you can directly contact them with your offer.
Use Embedded Signup Forms
The embedded signup forms on your website are the best way to collect email subscribers. People like to fill out the forms; you get offers and discounts. You can use it anywhere on your website, like in blog posts, services pages, header sections, sidebars, and the footer section. Make sure your signup forms are appealing and entice users to fill them out.
If people love your product or service, then they will surely want to stay in touch with you, so make sure you have a good and attractive newsletter subscription form on your website.
Use Pop-Ups and Overlay
If a new user crawls to your website or online store and spends a few minutes on it, it means that they are really interested in your product and service.
Pop-ups are best to pull out the attention of users to do the action you want. you can easily catch the attention of the user by placing the pop-up on your website. You should also take care that pop-ups don’t annoy your users and have the least impact on the website speed. You can use multiple popups such as welcome popups, exit intent popups, and scroll-triggered popups to grab the attention of users.
You can also use overlay on your website. The overlay is a great way to get the attention of the user, which helps you to capture the email address of the user.
Grab the Email Address via Social Media
Use the power of social media to build your targeted email list. On social media, people generally follow the things in which they are interested or like them and follow them. With the help of social media, you can easily reach out to your targeted audience
Share your product or service-related posts and try to make them fans of your product and service. Make engagement on social media channels, such as Facebook, Instagram, and Twitter, to promote your product and service.
You need to add your website link to your social media profile. you can offer promo codes and discounts to your subscribers to build your email list.
By doing things organically, which takes time and effort, you can build a strong list of targeted email addresses by running ads on social media to pull out your targeted email addresses.
Take Advantage of Email Marketing Tools
After collecting targeted emails, half the work is done. You need to build the perfect content strategy and use your copywriting skills to grab the attention of users and capture effective leads. To run your marketing campaign, you have to get help from email marketing tools. Check out these 5 amazing email marketing tools.
- Active Campaign
The above email marketing tools not only help you to send emails but also provide you with many other features to manage and grow your email marketing campaign. You can choose any tool that suits you best. You need to integrate the email marketing tool with your website and start running your email marketing campaigns.
Run Your Campaign with Engaging Copywriting Skills
You need to use some engaging copywriting skills to catch the attention of your audience. Just ask yourself which email you would like to read. And the answer will be the one that has engaging copywriting skills. You can’t say that we have launched a great product that can help you. Instead of this, you need to understand the needs and wants of your audience and provide them with the right solution. Make a hook in your content that can make your email interesting. Take care of these points while writing your email copy.
- Make them special with offers and discounts.
- Tell them that you care about them.
- Include a call to action in your email.
- Send them a friendly reminder of the upcoming event.
- Create a sense of urgency by adding time-sensitive offers.
Do A/B Testing with your Email Marketing Campaigns
To get better leads, you need to do A/B testing with your email marketing campaigns. You should make sure that you are doing the right thing and that you are sending the right content to the right people. Experiment with your content tone, and subject lines, and offer to find the most effective campaigns for your audience. You can redesign your email templates to attract the attention of the audience.
For better results with your email marketing campaign, you need to understand the needs and wants of your audience and provide them with the right solution. It does not matter what kind of business you are in; you need to have a strong email subscriber list to grow your business. Your first priority should be to create an active email list that could bring you results. To stay in touch with your audience for a longer period of time, embed signup forms and newsletters on your website.