How Website Redesign Improves SEO & Search Rankings?
In the web business, you just have a few seconds to attract an audience, encourage them to spend some time on the site, and then take action. Website redesign can make your site visually appealing and easy to use. If done well, it can increase the effectiveness of your SEO campaigns, visibility, user experience, and conversions to a great extent. But, it is possible only when you perform it in a proper sequence with the help of a website redesign agency. Let’s discuss how website redesign works, its benefits, and strategies.
A Few Words About Website Redesign
A website redesign aims to renovate its structure, design, content, and functionalities as per the requirements. With this move, a business person can make the required technical changes to the site to accommodate the latest trends in the industry. It helps to improve user experience and conversions. After a website redesign, your site’s ranking may go up, letting you enjoy immense business benefits.
Website Redesign For SEO & Search Ranking Improvements
Website redesign services can help you increase the effectiveness of SEO campaigns and site rankings.
Accurate Site Architecture & Crawlability
There is great importance of a well‑organized site structure, clean navigation, and proper internal linking. All these help search engines to understand a website, crawl and index its pages quickly. While redesigning the site, a website redesign agency (such as NMS) restructures menus and all navigation paths. It allows visitors to access all important pages of the site in a few clicks and spend more time on it. It improves its SEO rankings.
Responsive Design
As a vast majority of people browse the Internet on mobile devices, a website must be responsive to all small screen sizes. If not, search engines will not display it in the top search results. Furthermore, business people will lose a significant business volume every day. Website redesign ensures your site can be accessed on all Internet-enabled mobile devices. It will automatically increase traffic from small screens and give you more business opportunities.
Quick Loading Pages
Website loading speed is an important ranking factor in search engines. It also affects user behavior. Slow-loading pages irritate search engines and people both. If a website or its pages take more time to load, people will flee. It increases site bounce rates, downgrades SEO rankings, and decreases business volume. While redesigning, NMS may compress large image files, delete unnecessary plugins, use good hosting and CDN, and cache. All these will help your site load faster on different Internet-enabled devices and improve its SEO ranking significantly.
On‑Page Optimization
Let’s admit the truth- website redesign is the perfect time to evaluate the site’s content and make necessary improvements. While redesigning your website, we identify high-performing pages and look for content with issues. As required, we may remove outdated content, optimize image ALT tags, meta descriptions, titles, and use trendy keywords. It helps visitors get up-to-date information and engage more with your brand.
Preserving High-performing URLs
During website redesigns, URL changes are common. But it can downgrade a site’s ranking and affect the business volume. We preserve high-performing URLs and use 301 redirects carefully. Our team also eliminates 404 pages, which hurts SEO. We ensure all pages on your website have valuable content for users.
HTTPS Implementation
Both search engines and users love safe websites. If your site is not safe, our website redesign services will offer a solution. As required, we may implement HTTP certificates and take other measures to improve website security. It helps to build trust among visitors and improves its ranking.
Improvements in UX/UI Elements
Always keep in mind that UX/UI elements play an important role in user engagement with a website and its ranking on different search engines. While redesigning the website, we evaluate all UX and UI elements and make the necessary changes as required. It improves overall user dwell time, reduces bounce rate, and increases people’s engagement with the brand.
Structured Data
Remember, search engines use structured data to understand your site’s content better and rank it in the top search results. As required, we add it to your website. It leads to a sharp improvement in website ranking and click-through rates. We may add schema markup systematically for products, articles, blogs, reviews, events, etc.
NMS: The Best Website Redesign Agency
Website design requires you to evaluate your site professionally, point out what’s wrong with it, and carry out the redesign process accordingly. Even a single mistake can downgrade the site’s ranking, affecting your business and revenue. Therefore, contact us at NMS. We are a highly sought-after website redesign agency with decent experience in redesigning websites with varying complexities.
Whether you think your website is not performing well, user engagement is low, or it has other issues, contact us immediately. We will conduct a comprehensive audit and determine the path of website redesign SEO that works best for your needs. Communicate your requirements now. With prompt response, well-structured website redesign, clear communication, and on-time delivery of your project, we meet your expectations.
Conclusion
A website redesign becomes necessary when your site doesn’t perform as it should. If done correctly with SEO in mind, it can improve website rankings, user engagement, and the business volume you get. Regardless of the type of website you own and operate, take advantage of NMS’s website redesign services and revamp your site without compromising its SEO performance. We keep everything under control while redesigning the site and will update you regarding this. The revamped site will start performing well once again.
