The Ultimate Guide to Choosing the Best Fonts for Your Website
Business owners and web developers choose good fonts for their sites. Many consider it insignificant. However, it plays an important role in a website’s readability, branding, and overall user experience. It does not matter what kind of website you are making. Choosing the right font will help determine its interaction level with targeted customers. People love to browse websites with good fonts.
It allows them to get all-inclusive information about advertised products and services and make decisions quickly. On the other hand, a website with an inappropriate font may not attract the audience. It greatly affects its success and the business opportunities it might fetch. So let’s talk about useful ways to choose the best fonts for websites. It will ensure that they look amazing and engaging.
The Importance of Choosing The Right Fonts
As explained earlier, using the right font is important for the success of the website.
Readability
The selection of fonts has a great impact on website readability. A readable font makes it easier for visitors to read the available content easily, and spend more time on the site. If they face challenges while reading the content, they’re highly likely to leave the website immediately. It will increase its overall bounce rate and affect the business opportunities tremendously.
Brand Identity
With the right selection of the font, you can easily communicate brand messages to existing and potential customers. It will help you to create a good image of your company in their eyes and make them loyal for a long time. For example, using a clean and minimalist font manifests professionalism and trustworthiness. It will determine the overall success rate of your company in today’s highly competitive online business world.
SEO Impact
Although fonts don’t have a direct role in the SEO performance of websites. However, a well-structured website with clear, readable fonts is more likely to attract a large number of visitors and encourage them to spend more time on it. It may indirectly boost its search rankings, helping you to get more business opportunities with little effort.
How To Choose The Best Fonts for Websites?
Determine Your Website Audience First.
Before choosing a particular font for a website, understand your target audience, their age group, education level, familiarity with tech, etc. A clear analysis of all these points will help you choose the font that will resonate with them.
For example, if you want to create a personal or creative site, choose Open Sans, Roboto, Lato, Montserrat, or Raleway. They look clean and modern. The audience can easily read the content and react. To add a more personal touch to your website, you can use fonts like Playfair Display or Merriweather.
On the other hand, to create a professional website for a business organization, choose Arial, Helvetica, Open Sans, and Lato. They look catchy and modern. You can also use Garamond, Baskerville, and Times New Roman to give a website a classic and elegant feel. It will enable you to convey a professional image and attract the audience.
Give More Importance To Readability
Unfortunately, most website developers focus their attention on creating “stylish websites”. It’s unnecessary in today’s highly digitalized world. Remember, a beautifully styled font is often difficult to read. So, visitors will flee soon after landing on the site. You should use a font that allows users to easily read and understand your content.
For instance, you must use simple, easy-to-read fonts like Roboto, Open Sans, or Lato for website body text. They facilitate excellent readability on screens. For headings, you can use contrasting
fonts or styles (serif vs. sans-serif). For better readability, keep the font size 16px or above.
Use Mobile-Friendly Fonts
Remember, nearly 96.3% of all internet users (4.32 billion) worldwide access the Internet on mobile devices. It accounts for more than 63% of the entire website traffic. It is possible that a font that looks great on a desktop or laptop may not display well on Internet-enabled mobile devices.
Remember, mobile devices need slightly larger font sizes for easy reading. So, ensure the body text is at least 16px on mobile. Before making your site live for users, test its font readability on different Internet-enabled devices. Roboto and Montserrat are ideal for website display on laptops, desktops, and mobile devices.
Create a Clean Visual Hierarchy
Many website developers use more than one font- one for headings and one for the body. It can either benefit or disfigure the website. Choose the best fonts for websites and combine them smartly as per your needs. It will help you create a clear visual hierarchy. It allows users to read the content conveniently and take action. Keep your website design in mind and never use more than 2-3 fonts. Remember, too many fonts will make your website look messy or unprofessional.
Website Design With NMS
If you want to get beautifully designed and highly functional sites with a combination of useful fonts, contact us at NMS. We have several years of experience in website design, development, optimization, testing, and debugging for different industries.
Just let us know your requirements and leave everything to us. Our web development team pays special attention to your project and comes up with high-quality websites with easy-to-read fonts. We take care of all the technical specifications of the site, enabling you to focus your attention on core business activities. Get one or more sites created by us and excel in the online business faster than your competitors.
Conclusion
There are many popular fonts for websites. But not all align with your specific needs. Be alert during the website design and development process. Communicate with the web development company and choose the right font. It will help attract the audience, boost brand image, and create business opportunities. NMS creates amazing & high-performing websites for all individuals and industries. Start your journey with us today and get visually appealing and responsive websites with good fonts from us in a jiffy.