Google Local Service Ads vs. Google Ads: Which One is Right for You?
As a local business owner, it is important to understand Google ads and Google local service ads cost if you want to invest in ads. There are so many different ad types available for purchase, but you may be unsure where to invest your advertising budget.
Google Ads and Local Services Ads are two types of paid search advertising that have gained traction recently. Read on to learn the difference between Google Ads vs. Local Service Ads and how they can benefit your business’s visibility and profitability.
What are Google Ads?
Google Ads is an advertising platform that can position your business’s website at the top of Google search results.
When you pay for these PPC ads, your website may appear above organic search results with a small “Ad” symbol next to it. Potential customers searching for your type of local business may see your business name before others, potentially increasing visibility.
However, paying for Google Ads for plumbers does not guarantee that your website will receive the top search results ranking for “plumbing businesses near me” (for example). It will only increase the odds of more prospective customers and leads seeing your site.
What are Local Service Ads?
Local Service Ads Google (known as Local Service Ads or LSAs) is another ad platform by Google. This platform is better suited for local businesses looking to target specific, small audiences. When users search for certain terms related to your business, your site may rank higher than the Google Ads in search engine results.
Local Services Ads enable you to connect with qualified leads looking for your specific services. These ads clearly display your Google ratings, service area, and hours to your target audience. Customers can also easily find your reviews and contact information after clicking on them.
What are Differences Between Local Service Ads & Google Ads?
When it comes to promoting your business, Google Ads and Local Services Ads offer valuable options, but they’re not quite the same! Both are paid advertising solutions from Google, yet they come with their own unique features that can significantly impact your advertising strategy. Here are a few differences we will discuss here.
Pay Per Click vs. Pay Per Lead: One significant difference between these ad types is the method you pay for them. Google Ads uses a pay-per-click (PPC ads) method. Advertisers pay for PPC ads only when users click on them. Meanwhile, Google Local Services Ads uses a pay-per-lead model. Advertisers only pay when a prospective customer reaches out to the business through the ad, not just when a customer clicks on it.
Search Results: Google Ads appear at the top of search results, but LSAs appear above the search results section. These ads show up as small rectangles directly below the search bar, containing basic info about your business.
When Google decides to display your Local Services Ads, they may have higher visible results than Google Ads.
Google Guarantee Badge: Google Local Services Ads offers a fantastic feature that allows businesses to earn “Google Screened” and “Google Guaranteed” badges right next to their names. These badges can really enhance your business credibility and help build trust with your targeted customers.
On the other hand, Google Ads don’t come with that seal of approval from Google. This means that customers will need to do a bit of their own research to figure out if a business in the ad section of search results is trustworthy.
Keyword Research: When you pay for PPC Google Ads, you will need to perform your own keyword research to identify the keywords to rank for. You must ensure that these search terms are relevant to your business and that they answer customer questions that will lead prospects to your site.
When you purchase Local Services Ads, Google will perform keyword research for you. You’ll just need to select your business type and products or services from a list, and Google will determine the relevant keywords to rank you for.
Ad Availability: Local Services Ads are a fantastic option for many businesses, but they’re designed for specific industries. If you’re a local service provider, LSAs can be a great choice since they offer higher trust and a pay-per-lead pricing model. On the other hand, if you want a bit more flexibility or are focusing on brand awareness or e-commerce sales, Google Ads could be a better fit for you.
If you own a local business, there is a good chance to expand your business using LSAs. Google Ads can still be a wonderful option for reaching your audience.
Ad Copy: Google Ads requires you to create your own ad copy, and the quality of that copy can determine your advertising success. Meanwhile, Local Service Ads include predetermined information, simplifying the advertising process.
Final Words
Both Google Local Service Ads and Google Ads bring some great benefits to the table, but you are confused about which one to choose for your business needs. Ninth Matrix Solution helps you to achieve the right advertisement services. If you are a local service provider, you must find that Local Service Ads work magic for you. On the other hand, if you want more flexibility, focus on brand awareness, or drive e-commerce sales, then Google Ads could be your best friend.
Keep in mind that you don’t have to pick just one. A flexible marketing strategy can make great use of both platforms to boost your lead generation and improve your online presence.