Local SEO Audit: Boost Your Google Maps Ranking
If all your efforts to boost the Google Map ranking of a digital business don’t give satisfactory results, a local SEO audit becomes mandatory. In this process, digital marketing professionals analyze the SEO strategies used for business promotion on the web. It helps to know the strong and weak points of digital marketing campaigns. As per the findings, they make the necessary improvements in everyday search engine optimization activities. Ultimately, it might help to improve the overall ranking of the business on Google Maps or searches & get more business opportunities. Let’s talk more about it.
Benefits of Local SEO Audit
Identification of Technical SEO Issues
On several occasions, due to technical SEO issues, the overall Google Map ranking of your website is badly affected. Unoptimized URLs, slow website loading speed, site indexing problems, missing Alt tags on images, broken links, etc, may be reasons why the website doesn’t rank well on Google Maps.
A local SEO audit done by a digital marketing company can reveal all these technical SEO issues. You should fix them immediately to make your website user-friendly. It will benefit your digital business in the short and long term.
Improved Google Maps and Local Search Rankings
A digital marketing professional can easily make a local SEO audit checklist. It is a to-do list, which you need to implement without fail. It will help your business to appear in the top search results of Google Maps with relevant local searches. As a result, you will get more clicks, calls, and business opportunities from local customers.
Better User Experience
Remember that a local SEO audit can help improve the user experience of your site to a great extent. Digital marketing professionals may recommend changes in website design as required. Implement all those recommendations sooner rather than later. Soon, you will see a sharp increase in website traffic and more inquiries. After all, users love visiting beautifully designed websites with an easy navigation path, call-to-action buttons, social media signals, etc.
Actionable Insights and Reporting
Always keep in mind that SEO practices keep changing from time to time. You need to upgrade your business promotion strategies to get the desired results. A local SEO audit lets you know what is working and what needs improvement in your case. You should use detailed reporting to analyze your current performance, set goals, and prioritize improvements as required. It will help your local SEO efforts over time and may increase business volume.
Long-Term Benefits
The findings of a local SEO audit can also help you achieve long-term success. You need to monitor and optimize your website with the latest SEO practices and maintain a strong online presence.
With regular SEO audits, you can keep making improvements in your business promotion strategies. It will help beat the competition and keep getting a continuous flow of local customers for a long time.
How to Boost Your Google Maps Rankings?
Optimize Your Google My Business (GMB) Listing
Remember, Google My Business (GMB) is extremely necessary for Google Maps rankings. Therefore, it is very important to optimize the GMB listings properly. It helps your business appear accurately on Google Maps and in local search results. Here are some recommendations that you should use to optimize your GMB profile-
- Create a GMB profile on Google and claim it by verifying your ownership.
- Add all the required information in the GMB listing. It includes your business name, address, phone number, website link, business hours, categories, etc. Make sure all the displayed information is correct.
- Add the latest photos and videos to your profile. It will show potential customers the atmosphere of your company and improve engagement remarkably.
- Update your GMB profile with new posts, offers, events and news. It will influence your rankings, engage customers and encourage them to take certain actions.
Conduct a GMB audit for Local SEO. It will let you know the strong and weak points of your marketing campaigns and improve accordingly.
Get More Google Reviews
Remember, customer reviews help boost your Google Maps ranking. They also increase the credibility of your brand. So, you should encourage satisfied customers to give positive reviews on your GMB profile. Also, respond to their opinion, no matter if they are positive or negative.
It helps increase communication with customers, address their issues promptly, and create possibilities for repeat business. Try to maintain higher ratings as far as possible. Remember, Google favors businesses with “more positive reviews”. Companies with lower ratings may experience a sharp decline in their rankings and business volume.
Ensure Consistency in NAP
From time-to-time, analyze your GMB profile and maintain NAP (Address, Phone Number) consistency. Ensure that your business name, address, and phone number is consistent on your website, social media profiles, local directories, and review sites. It helps customers easily find your business on the web. They might start showing interest in advertised products or services.
Use Local Keywords
Use local keywords (with significant search volumes) appropriately in your GMB profile, posts, and website. It will help achieve a decent ranking on Google Maps.
Build Local Backlinks
Remember, backlinks are an important element of local SEO. Engage in guest blogging and get high-quality backlinks from local websites, news organizations, blogs, and business entities. It will help improve your ranking on Google Maps.
Optimize for Mobile
Approximately 96.3% (4.32 billion) of all internet users across the globe access the Internet on mobile devices. So, ensure your website is mobile friendly. It will help improve user experience and enhance Google Map rankings of your brand.
Why Choose NMS For Local SEO Audit?
NMS is a pioneering digital marketing company with several years of experience in the industry. Close cooperation with us will enable you to conduct local SEO audits easily and conveniently, get valuable insights, and implement them successfully. We have a team of highly experienced and motivated digital marketing professionals.
They will analyze your website from all possible angles, conduct SEO audits in a proper sequence, and create a plan of action for further improvements. With our help, you can easily enhance the Google Maps ranking of your brand and get impressive results.
Conclusion
Achieving a high Google Maps ranking is a continuous process that requires sincere efforts and high-quality search engine optimization. A local SEO audit is an effective way to find the strong and weak points of your digital marketing campaigns. By following the above-mentioned recommendations, you can ensure your company has a strong presence on Google Maps.
Work with us at NMS to conduct local SEO audits and improve Google Maps results quickly. Our SEO experts use their expertise and Local SEO audit tools to create authentic reports and do the needful as required.