SEO Landing Pages vs. PPC Landing Pages: Key Differences
In this digital world, landing pages are crucial for converting visitors into customers. Whether you want to make a purchase or fill out a form, this is only done through a landing page. However, when choosing the right type of landing page according to need, confusion begins. If you ever thought about what an SEO landing page is or how it is different from a PPC landing page, then this blog is for you. At NMS, we believe having an understanding of SEO landing pages and PPC landing pages will help you in making better strategies for your business.
What Is An SEO Landing Page?
The main aim of an SEO landing page is to drive visitors through search engines to the website.. It ranks a few keywords so that when people search on a search engine, your page comes in the results. The main aim of an SEO landing page is to bring organic traffic to the site. It is a great strategy for the long term and for those who don’t want to pay for ads. The SEO landing page includes detailed content, proper usage of keywords, internal links, and follows technical guidelines.
What Makes An SEO Landing Page Attractive?
To make the best landing page, you must follow the practices given below:
- Include keywords in your content that people are searching for on search engines.
- Include headings like H1, H2, and H3 to describe your topic.
- Use easy-to-read language.
- Add visuals with a clear description.
- Ensure the speed of loading the page
- Include internal links to other useful pages.
These practices are part of the landing page SEO checklist, which makes sure that your landing page is optimized for users as well as for search engines.
What is a PPC Landing Page?
A PPC landing page is designed for paid campaigns. PPC refers to pay-per-click, which means you have to pay money to showcase your ad on search engines. When someone is interested in your ad, they will click on the link and subsequently land on the page you have designed. The main goal of a PPC landing page is to get quick action. The content of this page is more focused and includes an attractive Shop Now button. Instead of ranking on the search engines, just like an SEO landing page, the PPC landing page is designed to convey the exact message of your campaign and drive users to take instant action.
Key Difference Between SEO & PPC Landing Page
Both landing pages ensure the results, but they are different from each other. Here is the difference between them:
The source of traffic is completely different. SEO landing pages bring organic traffic from search engines. People open these pages when they look for related topics. Whereas, PPC landing pages are used when you start a paid campaign. You run an ad through PPC to drive traffic.
The structure of both landing pages is different. The SEO landing page consists of a long explanation to solve every query. This page also includes internal links and frequently asked questions. On the other hand, the structure of PPC landing pages is simple and clear. No additional links are included, which means no distractions are there.
The purpose of both landing pages is also different. An SEO landing page provides information to educate the user and to take action. Whereas, a PPC landing page is more focused. The main purpose is to bring quicker action. This can bring the lead or the sale. Another difference is visibility. A local SEO landing page is usually included on the website. So everyone can view the page easily. Moreover, this page is indexed by Google, so it can be visible through a normal search as well. However, PPC landing pages are made especially for online advertising. When the campaign gets over, the landing page is also removed or hidden.
Why SEO Landing Page Is A Smart Investment?
Designing an SEO landing page for the brand can have benefits in the long run. If your page is ranked on search engines, it will bring traffic to your website over the months or years. This means no need to spend money on paid ads. By including local keywords, you can also compete with large companies through these pages. You can show your brand in the service near me.
When To Use A PPC Landing Page?
Unlike an SEO landing page, a PPC landing site offers instant action. If you are ready to launch any service or product, then a PPC landing page allows you to get leads and more traffic to your site. You don’t have to wait months to generate traffic with this. Just make a campaign, pay for an ad, and immediately you will be getting clicks. Moreover, PPC landing pages can be used when you want to test your service or product for a specific audience. Just create a campaign and measure the results instantly.
Should You Use Both Landing Pages?
Many businesses use both landing pages to grow. An SEO landing page brings long-term traffic without paying anything. As an alternative, PPC landing pages are a fantastic method to see results immediately. Both ways togetherly make a good strategy to grow. You can first check what works for you through a PPC landing page, then prepare the content for an SEO landing page.
Conclusion
If you are looking to build an effective marketing strategy, then you should understand the difference between landing pages. If your primary goal is to generate long-term traffic to your site, then SEO landing pages are a suitable option. No doubt they bring the growth slowly, but it is better for the long term. However, if you want an instant result, then a PPC landing page is a good way. At NMS, we help companies build both types of landing pages. Whether you want a local SEO landing page or a PPC landing page for conversions, our team is always here to help you achieve your goals.
