What Does SEO Stand for in Web Design & Development?
Search engine optimization is very important in web development. It refers to website creation in such a way that makes them easily discoverable on different search engines. While an attractive design catches attention, SEO ensures the site is quickly crawled and indexed by search engines. While creating new websites or revamping old ones, SEO web developers integrate SEO and design perfectly. It helps business people get a competitive advantage in the digital business. So, let’s talk about some nuances of SEO-friendly web development & see how they benefit businesses.
What Is An SEO Web Developer?
In simple words, an SEO web developer is a person with a healthy knowledge of both web development and search engine optimization. While creating websites, he can take care of the different aspects of web development and SEO practices. As a result, it ensures websites are visually appealing and can easily be discovered by search engines.
Some Recommendations For SEO Friendly Web Development
On-page optimization
While developing a new website or revamping it, web developers optimize individual web pages with the latest SEO practices. It enhances the website’s ranking, helping its owner get more organic traffic. They often take the following action-
- They use high-quality and SEO-optimized content for the website and its pages. They use keywords in content, the first paragraph, and subheadings.
- They use title tags, meta descriptions, and header tags (H1-H6) to help search engines understand website content.
- They optimize URLs with keywords or search terms and make them short and simple.
- They add descriptive alt text to images. It assists search engines in comprehending image content and ranks them accordingly.
Technical SEO
It is very important in web development. Here, digital marketing professionals and web developers work together to take care of the website’s technical aspects. It increases its visibility in different search engines.
- Web developers add an XML sitemap to the website, helping search engines to navigate and access all important pages and index them.
- They optimize website speed by compressing images, minimizing the use of large files, and using a content delivery network. It helps the site load quickly on all Internet-enabled devices, enabling business professionals to get more traffic, leads, and sales opportunities.
- By making websites responsive to mobile devices, SEO developers ensure visitors can consistently access them on different screen sizes. With the growing use of mobile devices for Internet browsing, it is an important ranking factor on search engines.
- Web developers add an SSL certificate to websites. It allows site owners to protect user data and get good rankings on search engines.
- By fixing 404 pages (commonly known as broken links), web developers prevent search engines from penalizing a website. It also enhances user experience, ensuring visitors visit the site more frequently and buy advertised products and services.
User Experience (UX)
A website that offers a good user experience is likely to gain more clicks, inquiries, and positive reviews.
- Web developers create an easy navigation path on websites. It helps people use a website conveniently, spend more time on it, and take action. Ultimately, it decreases the website’s bounce rate and boosts its SEO ranking with different keywords.
- If required, web developers perform A/B testing to see which version of the website or its page performs better in terms of SEO ranking on search engines, bounce rate, conversion rate, dwell time, etc. They might examine different layouts, CTAs, navigation, colors, or content to see user behavior with the site and choose the best version that performs well on different parameters.
Advantages of SEO in Web Development
- Improved Ranking of Websites
Remember, most businesses love having high-ranking websites as it helps them get more customers, sell products and services, and build a brand quickly and easily. Websites that rank in the top 3 results in Google get 50% of all clicks. Moreover, a sharp drop in your site’s ranking from #1 to #5 can reduce clicks by more than 70%.
So, SEO-friendly web development gives the much-needed boost to your website soon after its launch. Search engines can quickly crawl, index, and display them in top search results, giving you more organic traffic.
- Improved User Experience
First impression is last impression, and it’s true in web business. SEO-friendly web development makes your website more useful by optimizing its speed, content quality, navigation, etc. So, individuals get a positive experience after landing on your website and may come back again in search of new information, products, services, etc.
- More Sales
In the Internet-based business, sales and conversions are the foundation of a thriving organization. SEO web developers optimize your website both for search engines and customers. As a result, you get more traffic and sales opportunities in the early days of the web-based business.
Choose NMS For Web Development SEO Services
Are you desperately searching for an IT company that offers SEO-friendly web development on high-priority and helps take your business to the next level? Resort to NMS today. We have a team of highly experienced and motivated web developers who ensure SEO-friendly web development from day one and help your business stand out. So, get in touch with us today, discuss your web development requirements with our experts, and receive optimal solutions.
Conclusion
SEO and web development are interlinked. While creating a new website or revamping the old one, integrate SEO and web development appropriately. It will make your website SEO friendly, help in fast crawlability and indexing, and reward you with more traffic and sales opportunities. Get started with us today for SEO-friendly web development and enjoy its benefits with minimal investment. We promise, your website will rank in the top search results of all leading search engines and attract more audience.
