Why Should You Prefer Responsive Designs When Building a Website?

Why Should You Prefer Responsive Designs When Building a Website?

In this digital age, responsive websites are the first priority of any business. If you are running an online business and have an e-commerce store, you should prefer responsive designs. A responsive website has numerous advantages and provides a positive user experience. Most people just build their websites without focusing on the responsiveness of the designs. Your website should look good to mobile users as well as desktop users. Let’s go over what responsive design is and how it can help you grab users’ attention.

What Is Responsive Design?

The term “responsive design” is self-explanatory: it refers to a design that adapts to the specific environment of the device and provides a user-friendly experience. Professional web designers use flexible layouts, images, and CSS media queries to create responsive web pages. The main aim of responsive design is to adapt according to the user’s screen size. 

Let’s know in brief why you should care about responsive design and its benefits to your business.

Top 7 Advantages of Responsive Design

Top 7 Advantages of Responsive Design

Take a look at the 7 benefits of responsive design and understand why you should also make your website accordingly.

1. Google Loves Mobile-Friendly Designs

Yes, Google prefers mobile-friendly websites. If your website is mobile-friendly, then you will reap all the benefits of ranking your website on SERPs. From an SEO perspective, you need to build your website mobile-friendly and should be visible to all device lovers.

Since 2015, Google has been following its statement of “making the world’s information universally accessible and useful” and preferring mobile-friendly websites to rank on SERPs. So, if you want your business to be visible on all types of devices, make sure your website content looks good on all of them. 

2. Take Advantage of a Faster Website Speed 

The speed of your website is critical to making a good impression on your target users. Responsive design and themes help your website load faster compared to adaptive design. The design adapts the content to the screen size and provides a quick and smooth user experience. If your website does not load properly and users cannot view it within a few seconds, they will switch to your competitors. Users don’t like to wait; it must be quick to open without any trouble because users can’t wait to properly load your website. The responsive design makes it easy to load and provides a better user experience regardless of platform.

3. Give a Positive Experience to Users

Give a Positive Experience to Users

When someone visits your website on a desktop and sees everything is fine but when they visit it on a mobile device and encounter problems such as difficulty viewing content, scrolling issues, and navigation troubles, it all gives a negative impression of your brand. The users can’t trust you properly and think that you are unprofessional. If you want to eradicate such situations, it’s time to build or redesign your website mobile-friendly.

4. Make Your Website Mobile-Friendly 

The responsive design of your website makes it mobile-friendly and provides a good user experience for mobile users. You can easily target a large audience by implementing responsive design on your website. Now that people carry their smartphones all the time with them, it is easy to capture their attention by making your website mobile-friendly.

5. Acquire More Leads and Traffic 

Acquire More Leads and Traffic

It is natural that as your business grows in popularity, you will receive more leads and traffic. Responsive websites give your business the advantage of showing your business worldwide to all kinds of device users. Mobile and desktop users alike can easily navigate your website. If your website is not mobile-friendly, you risk losing a large audience and potential customers.

6. Reduce the Number of Bounces

The bounce rate defines how long users stay engaged with your website. If the bounce rate is high, then it is a sign that users do not like your presentation or content. No matter how good the content on your blog or website is, if it doesn’t look good or feel appealing, people will not want to read it and will not return to your website.

The responsive design helps shape your website according to the user’s device, whether they are using a smartphone, tablet, or desktop. Your content will look perfect to users, and the engagement rate will improve.

7. Increase Social Sharing

The social share will increase when people like your website and can easily view it on their specific devices. Mobile-friendly and responsive design helps users have a smooth experience on every platform, whether they are on a smartphone or desktop. People like smartphones and generally carry them, which makes it easy for brands to reach out to every internet user on their specific devices. You will get more social shares; people love to share good ideas and good content with their groups or their social platforms. 

Wrap It Up

Finally, we want to say that if your website adapts the shape according to the size of the device of users you will get more users’ trust, rank on google, reduce bounce rate, and be easily accessible to every user. So it is the perfect time to build your website responsive and user-friendly so users can easily connect with your brand & business.