How Website Maintenance Impacts SEO & Google Rankings?
All companies engaged in online business must regularly use website maintenance services. The reason for this is quite obvious. Over time, website content, design, loading speed, and usability decline. As a result, the bounce rate increases, and business volume decreases faster. You need to act immediately before the website maintenance issue endangers your digital business. By fixing all loopholes in your website, you can stay ahead in the competitive market and generate more revenue. So let’s break down the importance of WordPress website maintenance services and see how they benefit your web-based business.
Signs Your Site Needs Urgent Maintenance
- Your overall sales and engagement with customers are down.
- Broken links.
- Outdated content.
- Frequent downtimes.
- Security warnings or cyberattacks.
- Outdated or unused plugins.
- Low visibility on different search engines.
- Outdated design, etc.
Can I Perform The Site Maintenance Myself?
If you have extensive knowledge about website creation and maintenance, then you can perform the job yourself. But always keep in mind that your website may not perform well due to multiple reasons. It’s very challenging for a single admin to take care of all issues of the site and maintain its optimal performance.
Therefore, you must contact us at Ninth Matrix Solutions– the best website development company with SEO expertise. With a team of professional web developers, digital marketing experts, content writers, and quality controllers, we can easily fix all issues with your website. As a result, you see a sharp improvement in its performance in the coming days, weeks, or months.
Website Maintenance Checklist
When you contact us for WordPress website maintenance services, we check it for multiple errors and fix them in a proper sequence. Here are some common problems that we come across frequently-
Website Design Update
Internet users love to browse visually appealing websites. If your site has an outdated design, they will leave it soon after landing. Therefore, we update your website design with a trendy layout, typography, color scheme, images, icons, navigation path, call-to-action buttons, search bar, etc. All these improve the overall visual appeal of your site to a great extent. As a result, visitors start browsing it and showing interest in the available offers.
Website SEO Optimization
It is very important to optimize the site with the latest SEO practices. It helps search engines find your website or its pages and display them in SERPs. We critically analyze your website and optimize it with the latest keywords, tags (H1-H6, as applicable), ALT tags (for images), meta titles, descriptions, etc. As a result, it is quickly indexed by multiple search engines. You start getting more traffic and business opportunities.
Troubleshooting Broken Links
All regular internet users encounter broken links, technically known as 404 pages. They are dead pages on a website that don’t provide any helpful information to users. So, they leave the site and don’t come back. The presence of too many broken links on a site can downgrade its ranking and performance quickly. So, we search and fix all broken links on your site.
Removing Unused Plugins & Themes
Nowadays, website owners all over the world frequently use multiple plugins and themes. It allows them to add more functionality to the site and increase its usability for the target audience. But using too many plugins and themes puts heavy pressure on your site’s server, making it slow. We remove all unused plugins and things from your website as per your instructions. As a result, its performance, speed, and manageability are improved.
Optimizing Website Loading Speed
Both search engines and Internet users love quickly loading websites. It helps search engines provide a seamless Internet browsing experience to all individuals. On the other hand, people quickly grasp the available information and take the required action. If your website’s loading speed is slow, it will hurt your business, user experience, and trust. We troubleshoot all factors that downgrade your website’s loading speed, such as unoptimized images, bloated codes, plugins, poor hosting, too many scripts, etc.
Content Audit
Over time, website content becomes useless. Neither search engines nor people love websites with outdated content. That is why we update your website content with the latest information. We have a team of professional content writers who put their heart and soul into writing high-quality content for your website. So it will start appearing in the top search results of different search engines in response to users’ search queries.
Browser Compatibility Testing
Different internet users use different internet browsers to visit websites, e-commerce portals, blogs, etc. So, a website must be compatible with all leading Internet browsers. If not, a good number of potential customers will not visit your website.
You will lose a significant chunk of business for this reason. Therefore, we check your website for cross-browser compatibility and fix errors with high priority. So, visitors using different internet browsers can easily browse your website and may take the desired action.
Troubleshooting Security Issues
All Internet users love to browse safe websites. It allows them to keep their data confidential and purchase the required products and services. We explore and troubleshoot all security issues with websites. It may include denial-of-service attacks, data breaches, cross-site scripting (XSS), SQL injection, etc. So, your website becomes more useful for the target audience, and they love to browse it time and again.
Note-
Websites often have multiple maintenance issues. Our team analyzes them in a proper sequence and will let you know regarding this. We are knowledgeable enough to handle the simplest to the most complex website maintenance issues with great convenience. So, you get the best value for money while taking our website maintenance services.
Benefits of our Website Maintenance Services
NMS is always committed to offering high-quality website maintenance Services to all. We benefit you in many ways-
Unique Identity On The Web
The global internet is flooded with identical websites. They look similar and often have the same products and services. It creates confusion among customers, and they often miss great products, services, and offers from many companies.
If your website gets lost in the big ocean of the Internet, you might lose a good volume of business opportunities every day. Our custom website maintenance services give a unique identity to your website. So, it stands out and visitors identify it easily on the web. As a result, you get more traffic, sales, questions from customers, etc.
Improved Search Rankings
Our custom website maintenance services also include an SEO audit and optimization. We make your website SEO-friendly. So, it appears in the top search results of different search engines. It will help you get more business opportunities.
Trust Building
With our website maintenance services, we ensure the maximum uptime for your website. It will help you build trust among existing and potential customers & get repeat business.
Easy Handling of Technical Issues
We handle all technical issues with your website immediately. It increases the website usability by leaps and bounds. Customers love to spend more time on the site, read available information, purchase products/services, leave feedback, etc.
What is Your Website Maintenance Cost?
Our team analyzes your website for all possible issues and comes up with customized website maintenance packages. In general, website maintenance cost is dominated by its size, complexity, and the level of maintenance required for its overhaul.
Conclusion
Website maintenance services are the foundation for maintaining a successful online presence and generating more revenue. Don’t ignore website maintenance issues. It will directly affect its ranking, brand credibility, and business opportunities. Feel free to use our website maintenance services whenever you see a sharp decline in its ranking, business opportunities, or engagement with customers. We will keep your site in good condition. It will drive long-term success for your business.
